How to Boost Your Google Rankings: Squarespace SEO Tips for Portfolios and Landing Pages

If you’re a creative or small business owner using Squarespace, getting your website to rank in Google isn’t just a bonus, it’s a must. Whether you’re showing off your portfolio, running a landing page for your services, or selling digital stickers, SEO can make the difference between a site that collects dust and one that brings in clients.

Let’s break it down step by step.

 

Why SEO Matters on Squarespace

Squarespace is known for beautiful templates and easy editing. But without SEO, no one will find your site. Search Engine Optimization helps Google understand what your site is about and shows it to the right people. Here’s how to optimize your Squarespace site for more traffic.

 

1. Nail Your Keywords

Start with keyword research. Think about what people would type into Google to find you.

For example:

• Portfolio site: “freelance graphic designer in [city]” or “wedding photographer portfolio”
• Landing page: “affordable web design services” or “book a branding call”
• Digital Sticker shop: “cute digital stickers” or “custom planner stickers”

Use a tool like Google’s Keyword Planner or Ubersuggest to find phrases with decent traffic and low competition.

 

2. Optimize Your Page Titles and Descriptions

In Squarespace, go to your page settings and edit the SEO title and meta description. These show up in Google search results and help people decide if they should click.

• SEO Title: Keep it short, use your main keyword, and make it catchy.
• Meta Description: Summarize what’s on the page and include your keyword naturally.

Example:

• Title: “Cute Digital Stickers | Shop Planner & Journal Stickers Online”
• Meta: “Browse our collection of cute digital stickers for your planner, journal, or digital art projects. Shop now!”

 

3. Use Clean URLs

Squarespace auto-generates URLs, but you can edit them. Use short, descriptive URLs that include your keyword.

Example:

• Instead of /products/page-12
• Use /cute-digital-stickers

 

4. Structure Content with Headings

Break up text with headings (H1, H2, H3). Each page should have one H1 tag with your main keyword, followed by H2s and H3s for subtopics.

Google reads these to understand your page’s structure and content.

 

5. Optimize Your Images

Squarespace sites often rely on beautiful visuals. But images can slow down your site if they’re too large.

• Compress images before uploading. Tools like TinyPNG or Squoosh can help.
• Add descriptive file names and alt text (like “cute-planner-sticker.png”).
• Alt text also improves accessibility.

 

6. Connect with Google Search Console

This is free and super helpful. Sign up for Google Search Console, verify your site, and submit your sitemap (Squarespace makes it easy). You’ll see how your site is doing in search and can fix errors as they pop up.

 

7. Build Backlinks

Backlinks are links from other websites to yours. They tell Google that your site is worth visiting.

• Reach out to relevant blogs or online magazines.
• Share your content on social media.
• Add your website to relevant directories or artist portfolios.

 

8. Update Content Regularly

Don’t let your site go stale. Update your portfolio with new projects, add blog posts about your sticker designs or services, and keep your landing page fresh.

Google loves fresh content, it shows your site is active.

 

9. Keep Your Site Mobile-Friendly

Most visitors will view your site on their phone. Squarespace templates are mobile-responsive, but double-check that everything looks good on smaller screens.

• Test your site’s layout on different devices.
• Make buttons easy to tap.
• Avoid too much text or clutter.

 

Final Thoughts

SEO on Squarespace doesn’t need to be overwhelming. It’s about small, consistent tweaks that help Google (and people!) understand what you offer.

Squarespace’s built-in SEO tools make the basics easy, but you can always go further. Try these tips, keep your site updated, and watch your rankings grow.