If you’re building an online course in 2025, chances are you’ve heard of Kajabi and ClickFunnels. These platforms are both giants in the online business world, offering powerful tools to help you create, market, and sell your courses. But which one is better suited for your needs?
In this blog, we’ll break down the key features, strengths, and limitations of Kajabi and ClickFunnels so you can decide which platform wins for your online course business.
What Is Kajabi?
Kajabi is an all-in-one platform designed specifically for course creators, coaches, and membership site owners. It handles everything from course creation and hosting to email marketing and sales funnels, making it a go-to choice for entrepreneurs who want a streamlined solution.
What Is ClickFunnels?
ClickFunnels is a sales funnel builder that helps businesses convert leads into customers. While it isn’t built exclusively for online courses, its funnel-building capabilities make it a powerful tool for selling courses, coaching programs, or any other digital product.
Key Differences Between Kajabi and ClickFunnels
Course Creation
- Kajabi: Purpose-built for online courses, Kajabi excels at creating and delivering digital products. You can design engaging courses with videos, quizzes, and drip content, all hosted within the platform.
- ClickFunnels: While you can sell courses through ClickFunnels, it doesn’t have built-in tools for course creation. You’ll need to integrate third-party platforms to deliver your content.
Kajabi’s course creation tools are unmatched compared to ClickFunnels. From customizable course players to student progress tracking, it’s designed to make delivering an exceptional learning experience simple and intuitive.
Sales Funnels
- Kajabi: Kajabi includes basic funnel-building tools, but they’re not as advanced as ClickFunnels. It’s great for simple funnels like opt-ins and upsells.
- ClickFunnels: ClickFunnels offers highly customizable and visually appealing funnels designed to maximize conversions.
ClickFunnels’s focus on creating high-converting funnels gives it a clear edge. You can design complex sales paths with upsells, downsells, and split testing to refine your strategy, ensuring you capture every possible sale.
Ease of Use
- Kajabi: Kajabi’s all-in-one interface is intuitive and beginner-friendly. It’s perfect if you want to manage everything—course creation, email marketing, and analytics—in one place.
- ClickFunnels: ClickFunnels has a steeper learning curve, especially for beginners. However, its drag-and-drop editor makes it easy to build professional funnels once you get the hang of it.
Kajabi’s user-friendly interface makes it easy for new course creators to set up and manage their businesses. On the other hand, ClickFunnels appeals to experienced marketers who need more advanced tools for fine-tuning their campaigns.
Marketing Tools
- Kajabi: Offers robust email marketing and automation tools. You can create campaigns, segment your audience, and track analytics—all without third-party software.
- ClickFunnels: Focuses on lead generation and funnel conversions. It integrates with tools like ActiveCampaign and Mailchimp for advanced email marketing.
Kajabi’s built-in tools make it easy to manage your marketing in one place, while ClickFunnels is perfect for those who prioritize sales-driven campaigns and want flexibility through integrations.
Who Should Use Kajabi?
Kajabi is ideal for:
- Course Creators: If your primary focus is building and delivering online courses, Kajabi is a no-brainer.
- Coaches: The platform’s memberships and community features make it easy to run coaching programs.
- Entrepreneurs Who Want Simplicity: Kajabi’s all-in-one approach means you won’t need multiple tools.
Get your free 30-day trial, then $199 per month afterward
Key Features
Built-in course and membership site management
Email marketing and automation tools
Advanced analytics to track user engagement
Why We Recommend It
Storage and Bandwidth:
Unlimited hosting
There are no specific limits on bandwidth
Extras:
Marketing automation tools
Webinar and event tools
Pros & Cons
- All-in-one platform for educational content creators
- No need for third-party tools
- Excellent customer support
- Higher cost, making it less accessible for beginners
- Overwhelming features for those just needing an essential website
Who Should Use ClickFunnels?
ClickFunnels is best for:
- Marketers: If your goal is lead generation, upselling, and maximizing conversions, ClickFunnels is unbeatable.
- Businesses Selling Multiple Products: ClickFunnels excels at creating funnels for a wide range of offerings, not just courses.
- Experienced Users: If you’re comfortable with more advanced tools and integrations, ClickFunnels offers unparalleled flexibility.
Starting at $81/month
Save $194/year with annual plans
Key Features
Drag-and-drop builder to create sales funnels, landing pages, and checkout flows
Built-in tools for email marketing and automation
Templates designed to boost conversions and sales
Why We Recommend It
ClickFunnels makes it easy to build high-converting sales funnels without needing tech skills. It’s great for selling products, growing email lists, or launching online offers quickly.
Pros & Cons
- Simple funnel builder with ready-to-use template
- All-in-one platform for sales, emails, and pages
- Ideal for digital products and online businesses
- Monthly plans can be expensive
- Limited design flexibility compared to full website builders
Final Thoughts: Kajabi or ClickFunnels?
The winner between Kajabi and ClickFunnels depends on your priorities:
- Choose Kajabi if you’re focused on creating and delivering online courses with built-in marketing tools.
- Choose ClickFunnels if your main goal is marketing and selling courses through advanced sales funnels.
Both platforms are industry leaders, but your choice should align with your goals. Kajabi simplifies the process for course creators, while ClickFunnels excels at maximizing sales and marketing efficiency.
