WordPress Tutorial: How To Install Google Analytics In WordPress 2024

Google Analytics 4 interface


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Starting a blog or website on WordPress allows you to create a space online that people worldwide can visit. However, it’s essential to understand who your visitors are, where they come from, and what they do on your site. That’s where Google Analytics steps in. Let’s break down how to install Google Analytics on your WordPress site in 2024 using simple steps that anyone can follow.

Step 1: Sign Up for Google Analytics

First things first, you need to get Google Analytics. You’re halfway there if you already have a Google account (the same one you use for Gmail or YouTube works fine). If not, you’ll need to create one. It’s like signing up for any other online service.

  1. Go to the Google Analytics website. Search for “Google Analytics” in your browser and click the first link.
  2. Sign in or sign up. Click the “Start for free” button and sign in with your Google account. If you don’t have one, you’ll have the option to create it here.
  3. Follow the setup steps. Google will guide you through creating a Google Analytics account. You’ll name your account, add your website details, and agree to some terms and conditions. It’s pretty straightforward—just filling out forms.

Step 2: Get Your Tracking Code

Once you’ve set up your Google Analytics account, Google will give you a piece of code. This is your unique tracking code that lets Google Analytics watch over your site.

  1. Find the tracking code. After setting up your account, Google Analytics will show you your tracking code. It starts with “G-” followed by a bunch of numbers.
  2. Copy the code. Highlight this code with your mouse and copy it. You must paste this code into your WordPress site to link the two together.

Step 3: Install the Google Analytics Plugin on WordPress

Now, let’s head over to your WordPress site. We will install a plugin that makes adding Google Analytics to your site as easy as adding a sticker to your laptop.

  1. Go to your WordPress dashboard. This is the control center for your WordPress site.
  2. Find the “Plugins” section. On the left-hand side, you’ll see a menu. Look for “Plugins” and click on “Add New.”
  3. Search for the “Insert Headers and Footers” plugin. Type “Insert Headers and Footers” in the search bar and hit enter. This plugin is fantastic because it lets you add code snippets to your site without being a tech wizard.
  4. Install and activate the plugin. Click “Install Now” and “Activate” once the installation is complete.

Step 4: Add Your Tracking Code to WordPress

With the plugin installed, it’s time to paste your Google Analytics tracking code into your WordPress site.

  1. Open the “Insert Headers and Footers” settings. Return to your WordPress dashboard, find “Settings” on the menu, and click “Insert Headers and Footers.”
  2. Paste your tracking code. In the “Scripts in Header” box, paste the Google Analytics tracking code you copied earlier.
  3. Save your changes. Click the “Save” button at the bottom of the page. Congratulations, you’ve just installed Google Analytics on your WordPress site!

Step 5: Check If It’s Working

Let’s make sure everything is set up correctly.

  1. Go back to Google Analytics. After a day or so, log back into your Google Analytics account.
  2. Look for data. Check if there’s data about your site’s visitors. If you see numbers and charts, congrats, you’re all set!

How to Easily Link Google Analytics to Your Website Using MonsterInsights

MonsterInsights is a plugin that makes connecting Google Analytics with your WordPress website easy. It allows you to view your analytics directly in WordPress, eliminating the need for coding or navigating complex settings. Here’s a more straightforward explanation of how MonsterInsights can help and how to set it up:

Why Use MonsterInsights?

MonsterInsights is like a helpful assistant for your website’s analytics. It simplifies using Google Analytics by:

  • Easy Setup: You can link Google Analytics to your WordPress site without coding.
  • Real-time Stats: View your site’s analytics in your WordPress dashboard.
  • Enhanced Tracking: Tracks eCommerce, form submissions, and more to ensure you have all the data you need.
  • Beginner-Friendly: Designed to be easy for everyone, not just experts.

Benefits of MonsterInsights Plugin

MonsterInsights is a versatile plugin for your website analytics, offering:

  • Comprehensive Dashboards: View detailed reports in WordPress to see how your site performs.
  • eCommerce Tracking: Keeps track of sales and product performance if you run an online store.
  • Forms Tracking: Provides insights into how forms on your site are performing.
  • Google Analytics Simplified: Makes Google Analytics data easy to understand for beginners.

Setting Up MonsterInsights: Quick Guide

To start using MonsterInsights on your WordPress site, follow these steps:

  1. Install MonsterInsights: Go to the “Plugins” section in WordPress, click “Add New,” search for MonsterInsights, and install it.
  2. Connect Google Analytics: Follow the setup wizard to connect your Google Analytics account by logging in and granting permissions.
  3. Choose Tracking Options: Select the type of site you have to customize tracking settings.
  4. Explore Analytics Dashboard: Check out the MonsterInsights dashboard in WordPress to start seeing your data quickly.

Final Thoughts

Installing Google Analytics on your WordPress site isn’t rocket science. It’s about signing up for Google Analytics, grabbing a code, and pasting it into your WordPress site with the help of a plugin. Now, you’ll have access to all sorts of information about your site’s visitors, like where they come from, what pages they like the most, and how long they stay. 

Remember, the internet constantly changes, and tools like WordPress and Google Analytics keep updating. It’s a good idea to watch for any changes after 2024. You now have a strong foundation with the steps we’ve covered. Have fun analyzing!

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FAQ: Installing Google Analytics in WordPress

  • Why should I use Google Analytics on my WordPress site?

    Google Analytics helps you understand your visitors better. It shows you where they’re coming from, what they do on your site, and how long they stay.

  • How do I start with Google Analytics?

    First, if you don’t have a Google account, you’ll need to make one. Then, go to the Google Analytics website, sign up for free, and follow the steps to create a new account for your website. 

  • How do I get my Google Analytics tracking code?

    After setting up your account, Google Analytics will give you a tracking code that starts with “G-.” You must copy this code because it links your WordPress site to Google Analytics.

  • How can I check if Google Analytics is working on my site?

    Wait a day after adding your tracking code, then log into your Google Analytics account. If you see data about your visitors, like how many people visited your site, it’s working!

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