If you want to grow your email list and turn more visitors into subscribers (and buyers), you need a lead magnet funnel. This is one of the easiest and most effective ways to build trust, provide value, and sell without being pushy.
In this guide, I’ll walk you through how to set up a simple lead magnet funnel using Kajabi, step by step. No tech headaches. No complicated tools. Just one platform, one lead magnet, and a clean funnel that runs on autopilot. Let’s get right into it.
Step 1: Plan Your Lead Magnet
Before you even log into Kajabi, you need a lead magnet that solves a specific problem for your audience. Keep it simple and actionable. Some examples:
- A checklist (e.g., “10 Steps to Start a Freelance Business”)
- A free guide or PDF
- A short video training
- A swipe file or script template
Make sure it’s related to the paid offer you eventually want to sell. If you help coaches book more clients, your lead magnet might be “5 Scripts to Close More Sales Calls.”
Step 2: Create a New Landing Page
Now log into Kajabi and go to “Website” > “Pages” and click “+ New Landing Page.”
Choose a template that’s designed for opt-ins. You’ll find clean templates with a headline, subheadline, and an email form already built in. Don’t overthink the design; your copy matters more than fancy visuals.
Edit your landing page to include:
- Headline: What’s the benefit of your lead magnet? Make it clear.
- Subheadline: A short sentence that adds more context.
- Email form: This is where people will enter their name and email to get access.
Example:
Headline: “Free Guide: How to Write a High-Converting About Page”
Subheadline: “Get the exact formula I use for clients to turn visitors into paying customers.”
Step 3: Set Up the Opt-In Form
Click on the form block in the landing page editor. Kajabi will prompt you to create a new form or link an existing one.
Name your form something clear, like “Free Guide Opt-In.”
You can choose to collect:
- First name (optional but personalizes your emails)
- Email address (required)
In the After Submission settings, choose what happens after someone opts in. You have two good options:
- Redirect to a thank you page with a download button.
- Send an email with the download link inside.
Step 4: Upload Your Lead Magnet
Go to “Products” > “Files” and upload your PDF, video, or template. Once it’s uploaded, Kajabi will give you a download link.
Copy this link and save it. You’ll use it in your thank-you page or email later.
Step 5: Create a Thank You Page
Next, create a simple thank-you page. Go to “Website” > “Pages” and make a new page. Keep it short:
- Thank them for signing up
- Include a “Download Now” button
- Link that button to the file you just uploaded
You can also use this page to tease your paid offer or invite them to a webinar. But keep the focus on delivering value first.
Step 6: Set Up Your Automation (Free Email Delivery)
Now go back to your opt-in form settings and scroll to “Automations.” This is where you tell Kajabi what to do after someone signs up.
Add a new automation:
- WHEN: Form is submitted
- THEN: Send an email
In the email, write a quick thank you message and include the link to your lead magnet.
Example:
Subject: Here’s your free guide!
Body:
Thanks for signing up!
Click the link below to download your free guide:
[Download Guide]
Make it personal. Sign it with your name. This is the start of your relationship with your subscriber.
Step 7: Add Subscribers to an Email List
Still inside the form automations, add another action:
- WHEN: Form is submitted
- THEN: Subscribe to an email sequence or list
You can either:
- Add them to a broadcast list for your weekly newsletter
- Start them on a welcome sequence that introduces your story and your offer
This keeps people warm and helps convert leads into paying clients down the line.
Step 8: Test Everything
Before you share your landing page with the world, test the whole funnel:
- Fill out the form with your own email
- Make sure the thank-you page works
- Confirm that the email gets delivered
- Test the download link
This ensures your funnel runs smoothly and you’re not losing subscribers due to broken links or missing steps.
Step 9: Promote Your Funnel
Once everything is working, it’s time to promote:
- Add the landing page link to your Instagram bio, YouTube description, or blog
- Mention it in your videos, podcast, or content
- Run ads or post reels that tease the lead magnet and link to it
Kajabi will collect emails and track your subscribers right in your dashboard.
Final Thoughts
Kajabi makes it super simple to launch a lead magnet funnel that builds your list and moves people closer to buying. You don’t need a separate landing page tool, email tool, or automation platform. Everything is in one place. If you don’t have Kajabi yet, this is a good reason to try it. Especially if you’re a content creator, coach, or freelancer who wants to build a brand that sells while you sleep. Lead magnets are how you build trust at scale. And Kajabi helps you set them up without tech burnout.
