How to Use Semrush’s NEW ContentShake AI for Effective Content Creation

Semrush ContentShake


Table of Contents

Creating quality website and social media content is vital for attracting and engaging your audience and ranking high on search engines. Semrush has introduced ContentShake AI, which uses artificial intelligence to produce, optimize, and improve content. This guide will walk you through the features of ContentShake AI and show you how to use it effectively.

Understanding ContentShake AI

ContentShake AI is a tool within Semrush, a well-known SEO platform that aids marketers in various aspects of digital marketing strategy. ContentShake AI focuses on content creation and optimization, providing users with a powerful ally in producing relevant and engaging content. Here’s how it stands out:

  • Content Generation: Create unique content that captures attention and engages viewers.
  • Topic Discovery: Generate personalized topic ideas tailored to your specific business needs.
  • Article Assembly: Produce well-structured and high-performing articles.
  • SEO Optimization: Ensure your content is optimized for search engines and users.
  • Readability Improvement: Enhance the clarity and flow of your text.
  • Trend Analysis: Keep up with the latest trends in your niche.
  • Social Media Content Creation: Craft posts optimized for social media platforms.

Pros of ContentShake AI

  1. Faster Content Creation: It quickly creates drafts for articles and social media posts, which is excellent for businesses that regularly need a lot of content.
  2. Better for Search Engines: The tool helps you pick the right keywords and set up your content to do well in search results, helping more people find your site online.
  3. Keeps Up with Trends: It figures out the latest trends in your area, giving you ideas to keep your content fresh and exciting.
  4. Easy to Use: Its simple drag-and-drop setup means you don’t need to be a tech expert to use it.
  5. Custom Content Ideas: It gives you suggestions tailored to your business and audience, ensuring your content connects well with the people you’re targeting.

Cons of ContentShake AI

  1. Too Much Tech Dependence: If you rely too much on AI, your content might miss the human touch and personal details that make it feel real and relatable.
  2. Costs Money: Semrush’s tools, including ContentShake AI, can be expensive, which might be hard for small businesses or solo bloggers on tight budgets.
  3. Creativity Could Suffer: If you depend less on automation, your content could become less creative or innovative.
  4. Risk of Generic Content: Sometimes AI might create content that doesn’t quite hit the mark with your audience unless you customize it further.



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Key Features

AI-driven content generation tailored for SEO
Suggestions for optimizing existing content
Integration with Semrush’s SEO tools

Enhances content creation with AI, focused on SEO optimization
Integrates with Semrush for a seamless workflow
It saves time and improves content quality



Step-by-Step Guide to Using ContentShake AI

Using ContentShake AI effectively involves several steps, from setting up your account to creating and deploying content.

Step 1: Setting Up Your Semrush Account

If you don’t already have a Semrush account, you’ll need to create one. Visit the Semrush website, sign up, and subscribe to a plan that includes ContentShake AI. Once your account is set up, you can access ContentShake AI from the main dashboard.

Step 2: Starting Your First Project

To begin using ContentShake AI, you need to start a new project:

  • Navigate to ContentShake AI: Find ContentShake AI in the tools menu and open it.
  • Create a New Project: Input your project details, such as the website URL and main topics you want to cover. This helps ContentShake AI tailor suggestions and content to your specific needs.

Step 3: Generating Topic Ideas

Once your project is set up, start brainstorming topics using the AI:

  • Use the Topic Idea Generator: Input keywords related to your niche, and the AI will suggest various issues. These suggestions are based on current trends and competitive data, ensuring relevance and potential for engagement.
  • Select Your Topics: Choose topics that align with your content strategy and audience interests.

Step 4: Creating Content

With your topics in hand, it’s time to create content:

  • Generate Articles: Use the AI to draft articles. You can input specific requirements or let the AI suggest content structure based on top-performing articles on similar topics.
  • Refine the Drafts: Review the drafts and make necessary adjustments. While AI provides a strong starting point, adding a personal touch can enhance authenticity and engagement.

Step 5: Optimizing Content

Content optimization is crucial for visibility and engagement:

  • SEO Optimization: Use the built-in SEO tools to optimize your content for search engines. ContentShake AI will suggest keywords, meta descriptions, and other SEO elements.
  • Readability Improvement: Apply the readability tools to make your content clear and engaging for all readers.

Step 6: Analyzing Trends

Keeping up with trends can keep your content relevant:

  • Use Trend Analysis Tools: ContentShake AI can analyze current trends in your niche. Integrating these insights into your content strategy can improve engagement and relevance.

Step 7: Creating Social Media Content

Don’t forget about social media:

  • Generate Social Media Posts: The AI can suggest and craft social media posts based on your articles.
  • Customize for Each Platform: Adjust these suggestions to fit the nuances of each social media platform you use.

Step 8: Publishing and Monitoring

Finally, publish your content and monitor its performance:

  • Publish Your Content: Use ContentShake AI or other tools within Semrush to schedule and publish your content.
  • Monitor Performance: Track how your content performs regarding engagement and SEO rankings. Use these insights to adjust future content strategies.


ContentShake AI by Semrush offers a range of tools to simplify content creation, from generating ideas to publishing content. Using AI, you can speed up content production and ensure it’s optimized for search engines and reader engagement. However, it’s important to remember that while AI tools like ContentShake can be powerful, the final touch and strategic insight come from human marketers. Use this tool to enhance your efforts, not replace the personal engagement that readers value.

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