How to Set Up Omnisend With WooCommerce (Step-by-Step Guide)

If you run a WooCommerce store, you know how important email and SMS marketing are for driving sales. But doing it manually takes too much time. That’s where Omnisend comes in. It’s an all-in-one marketing automation tool that connects with WooCommerce so you can send targeted emails, SMS, and push notifications automatically.

In this step-by-step guide, I’ll show you how to set up Omnisend with WooCommerce so you can grow your sales without extra work.

 

Step 1: Create Your Omnisend Account

The first step is to sign up for an Omnisend account.

1. Go to Omnisend.com
   
   
   

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   Key Features

   Multichannel Marketing Automation: Engage customers through email, SMS, and push notifications within a single platform
   Pre-built Automation Workflows: Utilize ready-made workflows like welcome series and cart abandonment to streamline customer engagement. ​
   Advanced Segmentation: Target specific customer groups based on behavior, preferences, and purchase history for personalized campaigns.

   Why We Recommend It

   Omnisend is tailored for e-commerce businesses seeking to automate and personalize their marketing efforts across multiple channels. Its user-friendly interface and robust features help enhance customer engagement and drive sales. ​

   Pros & Cons

   • E-commerce Integration: Seamlessly connects with platforms like Shopify and WooCommerce
   • Comprehensive Free Plan: Offers a robust free plan with access to most features, suitable for small businesses
   • 24/7 Customer Support: Provides round-the-clock assistance, even on the free plan

   • Learning Curve: Some users may experience a learning curve when setting up advanced features
   • Template Limitations: Limited customization options in sign-up forms and templates
   • Occasional Bugs: Some users have reported occasional bugs and challenges with customer support responsiveness
    

2. Click Get Started Free.
3. Enter your business email, create a password, and fill in your store details.

Omnisend offers a free plan, which is enough to get started. You can always upgrade later if you need advanced features.

 

Step 2: Install WooCommerce on Your WordPress Site

If you haven’t already set up WooCommerce, do that first:

1. Log in to your WordPress dashboard.
2. Go to Plugins > Add New.
3. Search for WooCommerce.
4. Install and activate it.

WooCommerce will guide you through a quick setup wizard to add your store details, payment options, and shipping settings.

 

Step 3: Add the Omnisend Plugin to WooCommerce

Next, you’ll connect Omnisend to your WooCommerce store.

1. In WordPress, go to Plugins > Add New.
2. Search for Omnisend for WooCommerce.
3. Click Install Now and then Activate.
4. In your dashboard, go to WooCommerce > Omnisend.

You’ll be asked to log in with your Omnisend account details. Once connected, Omnisend will start syncing your products, customers, and orders automatically.

 

Step 4: Configure Your Settings in Omnisend

Inside Omnisend, you can customize how the integration works:

• Customer Syncing: Every new WooCommerce customer gets added to your Omnisend list.
• Product Syncing: Your product catalog will sync so you can feature products in emails.
• Order Data: Omnisend pulls in purchase history so you can segment and personalize campaigns.

This automatic syncing ensures your marketing campaigns are always up to date.

 

Step 5: Set Up Automations

The best part of Omnisend is automation. You can create workflows that run on autopilot:

• Welcome Series: Greet new subscribers with a discount code.
• Abandoned Cart Emails: Recover lost sales by reminding customers about items left in their carts.
• Post-Purchase Follow-ups: Thank customers and suggest related products.
• Reactivation Campaigns: Win back inactive customers with special offers.

Each automation can be set up using Omnisend’s drag-and-drop editor, so you don’t need coding experience.

 

Step 6: Design and Send Your First Campaign

Now it’s time to create your first email campaign.

1. Inside Omnisend, go to Campaigns.
2. Select Email Campaign.
3. Choose a template and customize it with your logo, colors, and products.
4. Preview it and schedule it to send to your customer list.

You can also create SMS campaigns or push notifications if you want to expand beyond email.

 

Step 7: Track and Optimize

After your campaigns go live, Omnisend provides detailed analytics:

• Open and click-through rates.
• Conversion tracking.
• Revenue generated from each campaign.

Use this data to see what’s working and make adjustments. For example, if open rates are low, test different subject lines. If conversions are low, try new offers or product recommendations.

If you want the best setup for your online store, combining WooCommerce with Hostinger is a smart move. WooCommerce gives you full control over your ecommerce site inside WordPress, while Hostinger provides fast, affordable hosting that keeps your store running smoothly. 

 

 

With Hostinger’s one-click WordPress installer, you can launch WooCommerce in minutes, and their VPS or cloud hosting options make it easy to scale as your business grows. Together, they give you a professional, reliable, and cost-effective way to build and run your ecommerce business.

 

Final Thoughts

Connecting Omnisend with WooCommerce is one of the best ways to grow your ecommerce sales in 2025. You’ll have powerful automations, email campaigns, and customer insights all in one place. The setup only takes a few minutes, but the impact on your store can be huge. Start by installing the Omnisend plugin, syncing your store, and launching your first automation. From there, you can optimize and scale your marketing for consistent growth.