If you’re tired of guessing what content to make, the Semrush Keyword Magic Tool is one of the easiest ways to fix that. Whether you’re trying to grow a blog, a YouTube channel, or just boost traffic to your website, finding the right keywords makes all the difference. And with this tool, you can find those keywords in minutes. In this guide, I’ll walk you through how to use the Keyword Magic Tool step by step. You’ll learn how to find low-competition keywords, brainstorm content ideas, and organize your SEO strategy like a pro. You don’t need to be tech-savvy or experienced in SEO. Let’s get started.
What Is the Keyword Magic Tool?
The Keyword Magic Tool is part of Semrush. It’s a tool that helps you discover thousands of keyword ideas based on real search data. You just type in a broad topic, and it gives you variations, long-tail keywords, and even questions that people are searching for.
The best part is how easy it is to sort and filter the results. You can filter by keyword difficulty, monthly search volume, or even find only question-based keywords. It helps you stop guessing and start planning content with data.
Watch our YouTube video for a step-by-step Semrush Keyword Magic Tool Tutorial
Step 1: Open the Keyword Magic Tool
After signing into Semrush, find the Keyword Magic Tool in the left-hand menu. Click on it to open the keyword search tool. If you don’t have an account, start with the free trial to explore how the platform works.
Step 2: Enter a Broad Keyword
In the search bar, type in a broad keyword related to your niche.
For example:
- “gut health” if you’re in the wellness niche
- “budgeting tips” if you’re in personal finance
- “email strategy” if you’re in marketing
Click search. Semrush will generate a long list of keyword ideas based on your input.
Step 3: Use Filters to Find Easy Keywords
Now, use filters to find keywords that are easier to rank for. Look for keywords with a difficulty score (KD% %) under 30. These are usually good for newer websites with fewer backlinks.
To do this:
- Set Keyword Difficulty to a maximum of 30
- Set Search Volume to 100 or more so you get keywords with traffic
- Use filters to sort by phrase match, exact match, or long-tail keywords
This helps you find keywords that are easier to rank for and still get you traffic.
Step 4: Click the “Questions” Tab
This is where content ideas come to life. Click the “Questions” tab above the keyword list. It shows keyword ideas in question format.
Examples:
- “What is gut health and why is it important”
- “How to fix bloating naturally”
- “Can you heal your gut with food?”
These are ready-to-go blog titles, video ideas, or email subjects. You don’t have to come up with anything from scratch. The tool hands them to you.
Step 5: Export or Save Your Keyword List
Once you find keywords you like, check the box next to them and either:
- Add them to a keyword list within Semrush
- Export them to a CSV file for Google Sheets or Excel
This is helpful for organizing your ideas or planning out a full content calendar.
You can create different lists by topic. For example, one list for “recipes,” another for “gut health tips.”
Key Features at a Glance
Here’s a quick recap of why this tool works so well:
- Start with one keyword and get hundreds of variations
- Filter by difficulty, volume, or keyword type
- Find question-based keywords instantly
- Organize your ideas by topic
- Export or save your keyword list for later
Who Should Use This Tool?
The Keyword Magic Tool is perfect for:
- Content creators
- Bloggers
- YouTubers
- Affiliate marketers
- Coaches or business owners
If you want to get traffic without spending hours brainstorming, this tool is for you. It’s especially helpful if you’re starting from scratch and need a quick win.
Pros and Cons
Pros:
- Huge database of keyword ideas
- Filters that make SEO easier for beginners
- Shows real-time search data
- Helps with content planning and SEO research
- Works well for YouTube, blogs, and even product descriptions
Cons:
- It may feel overwhelming at first
- Full access comes with a paid plan
But once you learn how to use it, it’s a game-changer for your content workflow.
Final Thoughts
The Semrush Keyword Magic Tool makes it easy to find keywords that help you rank and grow traffic. It removes the stress of guessing and gives you real data to work with.
You’ll get:
- Fast keyword ideas
- Questions for blog posts and YouTube videos
- A full roadmap for your SEO strategy
- More traffic without more guesswork
Starting from $10.83/month (yearly)
14 Days Free-Trial
Key Features
Extensive SEO toolkit with analytics and reporting.
Keyword research, site audit, and competitor analysis tools.
Content marketing and social media management features.
Why We Recommend It
Provides a comprehensive set of tools for digital marketing.
It helps improve website visibility and search engine ranking.
Supports a wide range of marketing activities beyond SEO.
Pros & Cons
- Very detailed and comprehensive data
- Regular updates with new features and improved capabilities
- Integrates with other digital marketing tools and platforms
- It can be overwhelming for beginners
- High subscription cost for advanced features
If you’re serious about growing your brand, this is one of the smartest tools you can use. Try the free trial, run a few keyword searches, and map out your next 10 content ideas. You’ll save time and start creating with purpose.