How to Find Low Competition Keywords with High Traffic Using Semrush

If you want to grow your website traffic, the fastest way is by targeting the right keywords. The problem is, most high-traffic keywords are also highly competitive. That’s where low-competition keywords come in. These are search terms with strong traffic potential but fewer competitors, making it easier for your content to rank on Google. In this guide, I’ll show you how to find low-competition keywords with high traffic using Semrush, and how to turn those keywords into content that drives results.

 

Step 1: What Are Low-Competition Keywords?

Low-competition keywords are search terms that lots of people look up, but not many websites try to rank for. They’re often longer phrases or questions. For example, instead of “fitness,” which is too broad, a low-competition keyword might be “best 15-minute home workouts for beginners.”

Targeting these types of keywords can help you:

• Rank faster on Google.
• Get consistent traffic without a huge SEO budget.
• Build authority in your niche.

 

Step 2: Using Semrush to Find Keywords

Semrush makes it easy to spot these opportunities with its Keyword Magic Tool. Here’s how to use it:

1. Log in to your Semrush account.
2. Go to Keyword Research > Keyword Magic Tool.
3. Type in a broad seed keyword related to your niche.
4. Hit search, and you’ll get a massive list of related keywords.

Now comes the filtering.

 

Step 3: Filtering for Low-Competition Keywords

To find the best keywords, you’ll look at these metrics:

• Keyword Difficulty (KD): A score that shows how hard it is to rank. For beginners, aim for keywords under 30 KD.
• Search Volume: Shows how many people search the term per month. Look for at least a few hundred searches so your effort pays off.
• Cost Per Click (CPC): Even if you’re not running ads, CPC can show how valuable a keyword is to advertisers.
• Relevance: Make sure the keyword fits your niche and target audience.

For even better ideas, check the Questions Tab. These keywords are usually less competitive and perfect for blog posts or FAQs. Example: “How to meal prep for weight loss on a budget.”

 

Step 4: Choosing the Best Keywords

Not every keyword you find is worth using. Ask yourself:

1. Does this keyword have enough traffic to be worth it?
2. Is the difficulty score low enough that I can realistically rank?
3. Does the keyword match my target audience’s needs?

The sweet spot is low KD, good search volume, and high relevance.

 

Step 5: Creating Content That Ranks

Once you’ve chosen your keywords, it’s time to create content. Here’s how to do it right:

• Match Search Intent: If the keyword is a question, create a blog post or guide. If it’s a product keyword, make a review or comparison.
• Use Keywords in Key Places: Add them in your title, headings, meta description, and throughout your content naturally.
• Add Depth: Go beyond surface-level answers. Include examples, step-by-step instructions, or data that competitors don’t provide.

The goal is to create content that not only ranks but also keeps readers engaged.

 

Step 6: Semrush Pricing

If you’re wondering about cost, Semrush has different plans:

• Pro Plan: Best for individuals or small teams.
• Guru Plan: Includes more advanced features for growing businesses.
• Business Plan: Built for larger teams and agencies.

 

For most beginners, the Pro Plan is more than enough to start finding low-competition keywords and building content around them.

 

Final Thoughts

Finding low-competition keywords with high traffic is one of the smartest SEO strategies in 2025. With Semrush, you can uncover the exact keywords your audience is searching for and build content that ranks faster.

Start by using the Keyword Magic Tool, filter for low difficulty, choose the right keywords, and create content that truly solves problems. Do this consistently, and your traffic will grow month after month.