How to Launch an Online Course Website with Kajabi

If you’ve ever wanted to package your knowledge into a profitable online course, Kajabi makes it simple. You don’t need coding skills or a tech background. Kajabi handles your website, course hosting, payments, and email automation all in one platform.

In this guide, I’ll walk you through how to launch your own online course website with Kajabi, from setting up your account to publishing your first course and getting paid.

 

Step 1: Create Your Kajabi Account

Start by visiting Kajabi’s website and signing up for a free trial. Kajabi gives you everything in one dashboard  website builder, email marketing, product management, and payment setup.

Once you log in, you’ll see your main dashboard. This is where you’ll build your course, create landing pages, and connect your payment system.

 

Before doing anything else, fill in your business name, logo, and colors under Settings > Site Details to give your account a professional look.

 

Step 2: Choose a Course Template

Kajabi makes course creation easy with pre-built templates. Go to Products > New Product, and you’ll see several options like:

• Mini Course – for short, focused lessons.
• Online Course – for full-length, structured programs.
• Drip Course – for content released over time.
• Coaching Program – for 1:1 or group sessions.

For most creators, “Online Course” is the best place to start. Kajabi automatically sets up your course structure with modules, lessons, and placeholder text that you can edit.

 

Step 3: Upload Your Course Content

Now it’s time to build your lessons. Each course module can include:

• Videos (recorded lessons, tutorials, or screen shares)
• PDFs or workbooks
• Text lessons
• Audio files
• Quizzes or downloads

You can drag and drop your files directly into Kajabi. It automatically optimizes videos for fast playback and responsive streaming.

To keep your students engaged, try to:

• Keep videos under 10 minutes when possible.
• Use slides, screen recordings, or talking head videos.
• Add short quizzes to check understanding.

Once all lessons are uploaded, review them in Preview Mode to see how students will experience your course.

 

Step 4: Design Your Course Website

Your Kajabi website acts as both a storefront and a student portal. To customize it, go to Website > Pages, then choose a template. Kajabi’s page builder is visual, so you can click and edit text, colors, and images easily.

Essential pages to create:

1. Home Page – Introduce your brand and what you offer.
2. Course Sales Page – Describe your course benefits, curriculum, and pricing.
3. Checkout Page – Where students complete their purchase.
4. Thank You Page – Confirm the purchase and provide next steps.

Kajabi also lets you customize the student dashboard — the place where enrolled users log in to view their courses.

If you want your site to feel more branded, add your logo, brand colors, and custom fonts in Settings > Site Details.

 

Step 5: Set Up Payments

Kajabi integrates directly with Stripe and PayPal, making it easy to accept payments globally.

To connect them:

1. Go to Settings > Payment Integrations.
2. Link your Stripe or PayPal account.
3. Choose your preferred currency.

You can sell your course as a:

• One-time payment (e.g., $299)
• Payment plan (e.g., $99/month for 3 months)
• Subscription (recurring membership)

Kajabi handles the checkout process securely, so you don’t need external tools.

 

Step 6: Set Up Email Automation

This is one of Kajabi’s most powerful features. You can automate welcome emails, nurture sequences, and promotional campaigns directly inside Kajabi.

Here’s how:

• Go to Marketing > Pipelines.
• Choose a pre-built funnel like “Product Launch” or “Freebie to Offer.”
• Customize each email with your message, links, and branding.

For example, after a student buys your course, Kajabi can automatically send:

1. A welcome email with login instructions.
2. A follow-up message 3 days later with bonus content.
3. A feedback email after course completion.

These automations help you build stronger relationships while saving time.

 

Step 7: Add a Blog for SEO and Engagement

Kajabi isn’t just for courses, it also includes a blogging feature to help you attract organic traffic.

To start, go to Website > Blog and create your first post. Write about topics your target audience searches for, like “how to get started in fitness coaching” or “best tools for content creators.”

Blogging helps potential students find you through Google and positions you as an authority in your niche.

 

Step 8: Preview and Test Everything

Before launching, go through your site like a customer would.

• Click every button and form to make sure they work.
• Test the checkout process using a test purchase.
• Watch your course videos to confirm they load properly.
• Review all email automations and timing.

Kajabi also has a Preview Mode so you can test your funnel end to end.

 

Step 9: Launch Your Online Course

Now that your site, course, and automations are ready, it’s time to launch.

Start by driving traffic to your sales page using:

• Social media (Instagram, YouTube, TikTok)
• Email marketing
• Paid ads (Facebook, Instagram, or Google Ads)
• Guest appearances or podcasts

Kajabi includes a built-in analytics dashboard that tracks page views, sales, and email performance so you can see what’s working and adjust quickly.

 

Step 10: Optimize and Grow

After your first launch, focus on improving your course experience.

• Add testimonials and student success stories.
• Update lessons if your industry changes.
• Test new price points or limited-time bonuses.
• Offer a new advanced course or membership.

Kajabi also integrates with tools like Zapier and Google Analytics so you can automate tasks and measure long-term growth.

Launching your first course is just the start, the real growth comes from optimizing your systems and continuing to build your audience.

 

Final Thoughts

Launching an online course website with Kajabi is one of the fastest ways to turn your expertise into income. The platform handles everything your website, checkout, course hosting, and marketing.

Start simple. Focus on one great course that delivers real value. Once it’s live, use Kajabi’s automation and marketing tools to grow your student base and scale your business. You don’t need to be a tech expert to build a professional online course website, Kajabi makes it possible in just a few days.