Kajabi vs. Squarespace: Which Platform is Right for Your Online Business in 2024?



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Choosing the right platform for your online business can be challenging, especially with many available options. In this blog, we will compare Kajabi and Squarespace, two popular platforms, to help you decide which is right for your online business in 2024. We’ll break down their features, pricing, and who they are best suited for. Let’s get started!

What is Kajabi?

Kajabi is an all-in-one platform for creating and selling information products like online courses, memberships, and digital downloads. It also allows you to build marketing funnels and design professional-looking websites. Kajabi has built-in marketing tools, such as email marketing, automation, and lead capture forms, making it a comprehensive solution for online entrepreneurs.



Kajabi Logo
Starting from $149 per month
Key Features

Built-in course and membership site management
Email marketing and automation tools
Advanced analytics to track user engagement

Storage and Bandwidth:
Unlimited hosting
There are no specific limits on bandwidth

Marketing automation tools
Webinar and event tools



Key Features of Kajabi:

  • Course Creation: Easily create and sell online courses with various content types, including videos, quizzes, and downloads.
  • Marketing Tools include email marketing, automation, and lead capture forms to help you grow your audience and convert leads into customers.
  • Website Builder: Design professional websites without needing to know how to code.
  • Funnels: Build marketing funnels to guide potential customers through the buying process.
  • 30-day Free Trial: Try Kajabi for 30 days.
  • Pricing: Starts at $55 per month.


What is Squarespace?

Squarespace is a website builder that allows you to create beautiful, professional-looking websites using a drag-and-drop interface. It offers a wide range of templates to choose from and provides features like e-commerce tools and analytics. Squarespace is known for its ease of use and visually appealing designs.



Squarespace Logo
Starting from $23 per month

Use Our Discount Code: MYFIRSTWEBSITE at checkout for 10% off

Key Features

Beautiful, award-winning design templates
Built-in SEO and analytics tools
Mobile-optimized right out of the box

Storage and Bandwidth:
Unlimited storage and bandwidth, allowing for extensive product listings and high traffic volumes without additional charges

Extras and Inclusions:
Mobile-optimized checkout to ensure a seamless shopping experience on smartphones and tablets
Built-in analytics to track visitor behavior and sales trends
Inventory, orders, tax, and customer management are integrated into the platform



Key Features of Squarespace:

  • Website Builder: Create stunning websites with a user-friendly drag-and-drop interface.
  • Templates: Access a large library of professionally designed templates.
  • E-commerce Tools: Sell products online with built-in e-commerce features.
  • Analytics: Track your website’s performance with detailed analytics.
  • 10% Discount: Get a 10% discount when you use a special link.
  • Pricing: Starts at around $6 per month.


Comparing Kajabi and Squarespace

Now that we know what Kajabi and Squarespace are let’s compare them based on performance, scalability, cost, security, and control.

comparison kajabi



Kajabi is built for online businesses that sell information products and build marketing funnels. Its integrated tools ensure smooth performance, especially for businesses that require extensive marketing and sales automation.


Squarespace is known for its sleek, professional designs and solid performance. It is ideal for creating visually appealing websites, but it may offer a different level of performance for businesses needing advanced marketing and sales tools.




Kajabi is highly scalable, allowing you to start small and expand as your business grows. You can easily add courses, products, and marketing campaigns without switching platforms.


Squarespace is also scalable but best suited for small—to medium-sized websites. While you can add e-commerce functionality and other features, it may not be as flexible as Kajabi for businesses focusing on information products and extensive marketing.




Kajabi’s monthly pricing is $55, higher than many other platforms. However, considering its comprehensive tools and features, it provides good value for businesses that need an all-in-one solution.


Squarespace is more affordable, with pricing starting at around $6 per month. This makes it a cost-effective option for individuals and small businesses looking to create a professional website without breaking the bank.




Kajabi offers robust security features, ensuring the safety of your and your customers’ data. With built-in SSL certificates and regular updates, you can trust that your online business is secure.


Squarespace also provides robust security features, including SSL certificates for all websites and regular updates to protect against vulnerabilities. It is a secure platform for building and maintaining a website.




Kajabi gives you substantial control over your online business. You can customize your courses, website, and marketing funnels to meet your needs. The platform’s integrated tools make managing everything from one place easy.


Squarespace offers a good level of control for website design and content management. However, it may not provide the same level of control for advanced marketing and sales features as Kajabi.


Who Should Use Kajabi?

Kajabi is ideal for entrepreneurs and businesses selling info products like online courses, memberships, and digital downloads. If you need an all-in-one platform that includes marketing tools, automation, and website design, Kajabi is an excellent choice. It is best suited for:

  • Course Creators: People who want to create and sell online courses.
  • Membership Sites: Businesses offering subscription-based content.
  • Digital Product Sellers: Those selling e-books, templates, or other digital downloads.
  • Marketing Focused: Businesses that require advanced marketing tools and sales funnels.


Who Should Use Squarespace?

Squarespace is perfect for individuals and small businesses looking to create a professional website quickly. Its drag-and-drop interface and beautiful templates make it easy to design stunning websites without coding knowledge. It is best suited for:

  • Small Business Owners: Those who need a simple and attractive website.
  • E-commerce Beginners: Individuals looking to sell products online with essential e-commerce tools.
  • Creatives and Bloggers: People who want to showcase their work or share their thoughts with a visually appealing website.
  • Budget-Conscious Users: Those who need a cost-effective solution for creating a website.



Choosing between Kajabi and Squarespace depends on your specific needs and priorities. Here’s a quick recap to help you decide:

  • Kajabi is best for users who need a comprehensive, all-in-one platform to create and sell information products, build marketing funnels, and design websites. It’s ideal for businesses focusing on online courses, memberships, and digital products, offering powerful marketing tools and extensive customization options. While it’s more expensive, it provides excellent value for its features.
  • Squarespace is best for users who want an easy-to-use website builder with stunning templates and essential e-commerce features. It’s perfect for small businesses, creatives, and bloggers who need a professional-looking website without advanced marketing tools. Squarespace is more affordable and offers excellent value for building simple yet beautiful websites.

Ultimately, the best platform for your online business 2024 will depend on your specific goals, budget, and needed features. If you’re looking to sell info products and need robust marketing tools, Kajabi is the way to go. Squarespace is an excellent choice if you want a visually appealing website that’s easy to set up and manage.


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