Kajabi + Kit Review 2025: Best Website & Email Combo for Creators

If you’re trying to grow an audience, sell digital products, or build an online coaching business, there are two tools that stand out in 2025: Kajabi and Kit. Separately, they’re powerful. Together, they’re a game-changing combo that can grow your email list, convert leads, and automate your business—all from one system.

In this blog, I’ll break down why Kajabi’s website builder and Kit’s email marketing work so well together, how to connect them, and how to use this setup to grow your audience faster without getting overwhelmed.

 

Why Kajabi and Kit Work So Well Together

Kajabi gives you everything you need to build your online brand—landing pages, digital products, courses, and a fully customizable website. It’s made for creators, coaches, and online educators.

Kit is built for one thing: growing and monetizing your email list. It’s simple, powerful, and designed for creators who want automation without the tech headaches.

By using Kajabi to attract visitors and Kit to capture and nurture those leads, you get the best of both worlds. You can think of it as if Kajabi is the storefront, and Kit is the follow-up system that turns browsers into buyers.

 

Step 1: Build Your Website with Kajabi

Kajabi’s website builder lets you create a clean, mobile-optimized site without writing code. You can use it to:

• Launch a homepage that introduces your brand
• Create opt-in landing pages for freebies or webinars
• Sell digital products, online courses, or memberships
• Host blog content to drive organic traffic

Everything runs on Kajabi’s servers, so you don’t need to worry about updates, plugins, or technical setups. It’s fast, secure, and built to scale.

 

Step 2: Capture Emails with Kit

Get Started with Kit

Once your site is live, it’s time to focus on email capture. Kit makes this easy with:

• Embedded forms and landing pages
• Customizable pop-ups and slide-ins
• Lead magnet delivery (like ebooks, checklists, or templates)
• Visual automation builder for follow-up sequences

You can offer a free download or mini-course in exchange for an email, then send a welcome sequence that introduces people to your world.

 

Step 3: Connect Kajabi and Kit

You can connect Kajabi to the kit using either Zapier or native integrations inside Kajabi’s automation tab. Here’s how it works:

1. Inside Kajabi, go to your Form or Product automation.
2. Choose “Send Webhook” or “Use Zapier” as the action.
3. Set up the trigger in Kit to tag new subscribers or send them into an email sequence.
4. Test it to make sure it works smoothly.

Now, when someone signs up through your Kajabi opt-in page, they’ll automatically be added to Kit—and can start getting emails right away.

 

Step 4: Build Smart Email Funnels

This is where Kit shines. Use their visual automation builder to map out email funnels like:

• A welcome sequence
• A product launch funnel
• An evergreen nurture campaign
• Abandoned cart follow-ups

You can tag users based on behavior (like clicking a link or buying a product) and send targeted content based on their interests. This keeps your emails relevant, which leads to better open rates and higher conversions.

 

Step 5: Track Everything

Kajabi shows you how your website and sales pages are performing. Kit tracks your email opens, clicks, and conversions. Together, they give you a full picture of what’s working and what to improve.

Check metrics like:

• Website traffic → Opt-in conversions
• Email open rate → click rate
• Click rate → product sales

You don’t need a complicated dashboard or multiple logins to manage it all.

 

Why This Combo Works So Well in 2025

Here’s the thing: attention spans are short. You need a setup that’s fast, easy to manage, and built to convert. Kajabi handles the front end. Kit handles the follow-up.

This combo helps you:

• Build a brand with Kajabi’s no-code site builder
• Grow a list using Kit’s automation tools
• Nurture leads with email sequences
• Sell your offers without a tech team

The best part is that both platforms are made for creators, not developers. Having a seamless integration will help you without needing to code.

 

Final Thoughts

If you’re a coach, content creator, or digital entrepreneur looking to grow fast in 2025, Kajabi + Kit is the setup I’d recommend every time. You get control of your own website, paired with powerful email automation—all without needing to be “techy.”

Whether you’re launching your first offer or scaling an existing business, this is one of the cleanest, most efficient ways to grow your audience and boost revenue.