How to Use Lasso for Affiliate Links: A Step-by-Step Guide for WordPress Sites

Affiliate marketing is one of the most effective ways to earn money online if you do it right. However, managing all those affiliate links manually can be a hassle. That’s where Lasso, a powerful WordPress plugin, comes in.

Let’s break down how you can use Lasso to add affiliate links to your site, make them look professional, and boost your revenue without the chaos of spreadsheets.

 

What is Lasso?

Lasso is a WordPress plugin that acts as your affiliate link control center. It helps you organize, track, and display your affiliate links with just a few clicks. You can cloak links, create beautiful displays, and track clicks to see what’s working. For any serious affiliate marketer, it’s a game-changer

 

 

Step 1: Adding Affiliate Links in Lasso

Here’s how to get your affiliate links into Lasso:

1. Get Your Affiliate URL – From the program or network you’re working with.
2. Add It to Lasso – In your WordPress dashboard, navigate to the Lasso plugin and click “Add new link.”
3. Customize Your Link – On the “Link Details” page, you can add:
   • Name (for easy tracking)
   • Primary URL (your main affiliate link)
   • Secondary URL (optional—maybe a link to a review)
   • Image (upload or insert URL)
   • Price and Description (helpful for context)
   • Disclosure (show if you’re promoting a product as an affiliate)
4. Display Settings – Choose what shows on the front end: price, description, disclosure, etc.

 

Step 2: Displaying Links in Posts

Lasso makes it simple to insert affiliate links right where you want them.

• Gutenberg Editor: Add a Lasso block and choose a display type, single display, button, or image and pick your link.
• Classic Editor: Use the cactus icon in the toolbar to insert your Lasso link.
• Text Links: Highlight any text, click the link icon, and type the name of your Lasso link. Lasso will tag and track it automatically.

 

Step 3: Auto-Linking with Saved Keywords

Want to automate your affiliate link placements? Lasso can scan your content for specific keywords and turn them into links automatically.

• In “Link Details,” go to the “Keyword” section.
• Add a keyword (like “hosting” or “email marketing”).
• Lasso scans your site for that keyword and lets you “Monetize” by automatically linking all mentions of it.

This saves you tons of time and ensures you’re not missing any opportunities.

 

Step 4: Organizing and Displaying Groups

You can group your affiliate links into categories like “My Favorite Tools” or “Top Resources.”

• Create a group in Lasso.
• Add your links to the group.
• Use Lasso’s grid layout to display them in a clean, easy-to-navigate format on your site. This works great for resource pages or product comparisons.

 

Step 5: Tracking Performance

Lasso doesn’t just manage your links; it helps you make data-driven decisions.

• Track Clicks – See which links are getting attention.
• Find Broken Links – Lasso alerts you if a link is broken or an image is missing.
• Connect Google Analytics – Track affiliate links as events in your analytics.

This gives you a clear view of what’s working, what’s not, and where to focus your efforts.

 

Lasso Pricing

Lasso has a free plan to get started, but the real power comes in with the paid plans:

• Essential Plan – $16/month (billed annually) or $29/month.
• Pro Plan – $24/month (billed annually) or $39/month.

For serious affiliate marketers, this investment can pay off quickly in improved link performance and increased commissions.

 

Why Lasso is Worth It

Using Lasso is like adding a pro-level marketing tool to your WordPress site. It’s not just about adding links, it’s about managing them like a real business asset. With Lasso, you’ll:

• Save time on managing links.
• Keep your site looking polished and professional.
• Boost your affiliate income by making your links easier to click and more compelling.