How To Build a High-Converting Landing Page in GoHighLevel (Step-by-Step Tutorial)

If your landing page isn’t converting, you’re leaving money on the table. In 2025, attention spans are short, ad costs are rising, and first impressions matter more than ever. That’s why you need a landing page that’s not just pretty but built to convert. In this step-by-step tutorial, I’ll show you how to build a high-converting landing page using GoHighLevel, the all-in-one CRM and marketing platform that combines funnels, automation, and lead management in one place. Whether you’re collecting leads, booking calls, or selling digital products, this guide will walk you through the process with no tech skills needed.

What Is GoHighLevel?

GoHighLevel is an all-in-one marketing and CRM platform built for entrepreneurs, agencies, coaches, and service-based businesses. Instead of paying for multiple tools like ClickFunnels, Mailchimp, Calendly, and HubSpot separately, GoHighLevel combines everything you need into one platform at a lower price.

With GoHighLevel, you can:

• Build landing pages and full websites
• Create sales funnels
• Automate email, SMS, and voice follow-up
• Schedule appointments with a built-in calendar
• Manage leads and clients in a full-featured CRM
• Run pipelines, workflows, and marketing campaigns from one dashboard

What makes it unique is how it connects every piece of your sales and marketing system. If someone fills out a form, they can be added to your CRM, tagged, added to an email drip, and even booked on your calendar all without switching apps.

For beginners, it’s easy to use with templates and drag-and-drop tools. For agencies, it includes white-label and multi-client features. If you want to grow your business and keep everything in one place, GoHighLevel is one of the most powerful tools available in 2025.

Watch our full video tutorial for a complete walkthrough on building and optimizing your first GoHighLevel landing page.

 

Step 1: Set Up Your GoHighLevel Account

Before building your landing page, create a GoHighLevel account using our exclusive link to unlock a 30-day free trial. That gives you more time to build and test without the usual 14-day limit.

 

Once you’re inside the dashboard, you’ll see tools for websites, funnels, automations, email, CRM, and more—all under one roof. This platform is built for entrepreneurs and agencies who want simplicity and results.

 

Step 2: Create a New Funnel

Go to the Sites tab, then select Funnels. Click + New Funnel and choose how you want to start:

• Use a pre-built template
• Start from a blank canvas
• Use AI funnel creation (a newer feature for fast launches)

Keep in mind: Funnels are different from websites. A funnel is focused on one specific goal like capturing leads or driving sales. It removes distractions and guides visitors toward a single call to action.

 

Step 3: Customize Your Landing Page

Once inside the funnel builder, you can edit your first page. Here’s what to focus on:

Headline:

Start with a benefit-driven hook.

Example: “Book More Clients in 7 Days with This Free Checklist”

Subheadline:

Clarify what users will get and why it matters.

Example: “Instant download. No fluff. No guesswork.”

Call to Action (CTA):

Use buttons with clear intent like “Download Now” or “Book Your Spot.”

Add Social Proof:

Drop in testimonials, reviews, or logos of past clients to build trust. The drag-and-drop editor lets you easily add text blocks, images, videos, and animation.

Customize Design:

Use GoHighLevel’s design tools to change colors, fonts, and spacing. Make sure your page matches your brand.

Mobile Optimization:

Click the mobile preview icon to see how your landing page looks on phones. Adjust padding and font sizes if needed. Mobile traffic is huge, so your design must work well on all screens.

 

Step 4: Connect Forms and Automate the Follow-Up

No landing page is complete without a way to capture leads. Here’s how to do it:

1. Create a Form: Head to the Forms section and build a form with fields like Name, Email, and Phone.
2. Embed the Form: Drag a Form element onto your landing page and link it to your saved form.
3. Set Up Thank You Page: Redirect users to a thank-you page or confirmation message after submission.
4. Automate Follow-Up: Inside GoHighLevel’s Workflows, create an automation that sends an email, text, or triggers a task when a new lead comes in.

Example:

• Someone fills out your form
• They receive a welcome email instantly
• You get a Slack or email notification
• A task is added to your sales pipeline

This is where GoHighLevel has an advantage, and it connects every step of the lead process in one place.

 

Step 5: Choose the Right Plan for Growth

GoHighLevel offers three pricing tiers:

• Starter ($97/month): Perfect if you’re building landing pages and funnels for your own business
• Unlimited ($297/month): Best for agencies managing multiple clients

Each plan includes unlimited funnels, CRM tools, and automation features. You’re paying for scalability and simplicity, not limitations.

 

Final Thoughts

If you’re serious about growing your business in 2025, you can’t afford to run outdated landing pages with disconnected tools. GoHighLevel makes it easy to design, automate, and convert all from one dashboard.

Start with a simple funnel, focus on a single goal, and keep testing. The best part is that once your page and automations are set up, the system runs on autopilot.