Ultimate Guide to Create and Sell E-Books on WordPress



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Selling E-books is a fantastic way to share knowledge and make money online. E-books provide a platform for your voice, whether you’re an expert in a professional field, a seasoned cook with recipes to share, or a storyteller with a story to tell. Using WordPress, a famous website builder and content management system, makes the process straightforward. This guide will walk you through every step to create and sell eBooks directly from your WordPress site. Let’s get started!

Step 1: Set Up Your WordPress Site

The first step to selling E-books online is to have a place to sell them, which means building a website.

Get a Domain and Hosting

Before anything, you’ll need a domain name and a hosting service. Your domain name is the address on your website’s internet, like ‘YourGreatBook.com.’ Hosting, on the other hand, is where your website lives on the internet.

Choosing a Hosting Provider:

Hostinger is an excellent option for beginners due to its affordability and ease of use. Hostinger offers WordPress-specific hosting plans that can help streamline your site setup process.

Action Steps:

  1. Visit Hostinger’s website using our link.
  2. Choose a hosting plan that suits your needs. Their WordPress hosting plans are optimized for WordPress websites and offer easy installation.
  3. Enter the coupon code MYFIRSTWEBSITE during checkout for a special discount.
  4. Register your domain name during the sign-up process.

Install WordPress

Once you’ve sorted out your hosting, you’ll need to install WordPress. Hostinger provides a one-click installation feature for WordPress, making this step easy.


Step 2: Design Your E-book

With your website ready, it’s time to create the eBook you will sell.

Using Canva for E-book Design

Canva is a user-friendly graphic design tool for creating E-books. It offers a range of templates and design elements that make creating professional-looking eBooks accessible even to beginners.

Action Steps:

  1. Sign up or log in to Canva.
  2. Choose an E-book template or start a new design from scratch.
  3. Use Canva’s drag-and-drop editor to add text, images, and other elements to your E-book pages.
  4. Once your E-book design is complete, download it in a PDF format.

Design Tips:

  • Keep It Simple: Use easy-to-read fonts and clean layouts.
  • Use Quality Images: Make sure any photos or graphics are high quality and look professional.
  • Preview Pages: Offer a look inside your E-book with a few preview pages to entice readers.
  • Optimize for Mobile Devices: Many readers will access your E-book from their mobile devices. Test your E-book on multiple screens to ensure it looks good on smartphones and tablets. Avoid large blocks of text, as these can be difficult to read on smaller screens.


Step 3: Set Up Your E-book Sales Page on WordPress

Now that your e-book is ready, you must set up a place on your website where visitors can learn about and purchase it.

Creating a Sales Page

Your sales page is crucial as it needs to convince visitors why they should buy your E-book. This page should include an engaging content description, key takeaways, cover art, and some testimonials from readers.

Action Steps:

  1. Log in to your WordPress dashboard.
  2. Create a new page by going to Pages > Add New.
  3. Design your sales page using the WordPress editor. Include images of the E-book, a detailed description, and a solid call to action.

Adding Buy Now Buttons

You can sell your e-book directly from your site using PayPal, Stripe, or any other payment gateway that supports direct E-book sales.

Action Steps:

  1. Create a PayPal or Stripe account if you don’t have one.
  2. Set up a payment button in your account and link it to your eBook file so buyers can download it after purchase.
  3. Embed the payment button on your sales page.


Step 4: Capture Emails and Build an Audience

Building an email list is essential for marketing your E-book and future projects. ConvertKit is an email marketing service that lets you capture email addresses and send automated emails.

Integrating ConvertKit with WordPress

ConvertKit offers tools to integrate email capture forms into your WordPress site, which can help you build your mailing list.

Action Steps:

  1. Sign up for ConvertKit.
  2. Use ConvertKit’s form builder to create a sign-up form.
  3. Embed the form on your WordPress site, ideally on your sales page and homepage.

Why Build an Email List?

Your email list is a direct line to your readers. Use it to send updates about your E-book, upcoming projects, special offers, or valuable content that keeps your audience engaged.



Creating and selling an E-book on your WordPress site is a fulfilling project that can grow into a substantial income source. By following these steps—setting up your site, designing your E-book, creating a compelling sales page, and building an email list—you’re on your way to becoming a successful E-book author. Remember, each step is crucial in ensuring your E-book reaches your audience and makes an impact. Good luck, and happy writing!


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FAQs About Creating and Selling eBooks Using Your WordPress Website

  • What are the best WordPress plugins for selling eBooks?

    WooCommerce is one of the most popular e-commerce plugins for selling eBooks directly from your WordPress site. It’s versatile, widely supported, and integrates well with various payment gateways. Easy Digital Downloads is another excellent option, specifically designed for selling digital products like eBooks.

  • After selling it on my WordPress site, how can I protect my eBook from piracy?

    You can use DRM (Digital Rights Management) software to protect your eBook from being shared illegally, although this can sometimes be user-unfriendly and may deter genuine buyers. Alternatively, consider using PDF stamping, which embeds the buyer’s details on each page of the PDF. Plugins like WooCommerce PDF Watermark automate this process.

  • What file formats should I offer for my eBook?

    PDF is the most common and widely compatible eBook format, mainly if your content includes complex layouts or images. However, offering ePub and Mobi formats can benefit users who read on devices like Kindles or other e-readers.

  • How do I market my eBook effectively?

    Effective marketing for your eBook can include content marketing (such as blogging about topics related to your eBook), email marketing, social media promotions, and paid advertising. Collaborations with bloggers or influencers in your niche can also help reach a wider audience. Offering a free chapter or excerpts can attract interest, too.

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