How to Connect Your GoHighLevel Website to an Email Automation Flow

Getting traffic to your website is only the first step. The real growth happens when you turn that traffic into leads and then follow up automatically. That’s where GoHighLevel’s email automation flows come in.

With GoHighLevel, you can connect your website to an email workflow that captures leads, stores them in your CRM, and keeps the conversation going without you lifting a finger. In this guide, I’ll walk you through how to set it up step by step.

 

Step 1: Add a Form to Your Website

You can’t capture leads without a form. Inside the GoHighLevel dashboard, go to your website builder and drag a form element onto your page.

Keep the form simple. Asking for just a first name and email is usually enough. More fields mean fewer sign-ups.

Good example:

• First Name
• Email Address
• Big CTA button: “Get Started” or “Send Me the Guide”

 

Step 2: Create a Contact in the CRM

When someone submits your form, their details are automatically stored in the GoHighLevel CRM. This keeps your leads organized.

Add a tag to every new lead. For example, “website lead.” Tags help you know where contacts came from and make it easier to target them in campaigns later.

 

Step 3: Build Your Email Automation Flow

This is where the magic happens. Go to the Automation tab and create a new workflow.

• Trigger: Form submission
• Action 1: Send a welcome email instantly
• Action 2: Add a delay (1–2 days) before the next email
• Action 3: Send more emails over the next week or two

 

Step 4: Write Your Email Sequence

Your emails should feel like a conversation. Here’s a simple flow you can start with:

• Email 1 (Instant): Welcome message, thank them for joining, and deliver any promised freebie.
• Email 2 (Day 2): Share your story or mission so they connect with you.
• Email 3 (Day 4): Provide value, a tip, a resource, or a quick win.
• Email 4 (Day 6): Share proof of a testimonial, result, or case study.
• Email 5 (Day 8): Invite action book a call, join your program, or claim an offer.

Keep it simple. One main message per email, one CTA.

 

Step 5: Test the Flow Before Launch

Before you go live, test everything. Submit the form yourself. Check if the contact appears in the CRM. Confirm you get the right tags. Make sure the emails send on time and look good on mobile.

This step avoids mistakes that could cost you leads.

 

Step 6: Publish and Promote

Once tested, publish your site. Start sending traffic to it, whether that’s from social media, YouTube, ads, or SEO. Every new form submission should now trigger your email flow automatically.

 

Step 7: Level Up Over Time

Automation is never one-and-done. Over time, you can:

• Segment your list: Send different messages to different groups.
• A/B test subject lines: Improve your open rates.
• Add SMS steps: Reach leads directly on their phone.
• Track performance: Use analytics to see what’s working.

Even small tweaks can improve your conversions big time.

 

Final Thoughts

Connecting your GoHighLevel website to an email automation flow ensures no lead slips through the cracks. You’ll stay in touch 24/7, build trust automatically, and guide leads toward your services even when you’re busy.

 

If you don’t have your flow set up yet, now is the time. This is one of the simplest ways to turn your website into a system that actually grows your business.