If you’re a coach, consultant, or service provider, having a professional website isn’t optional, it’s how you attract clients, book calls, and grow your business. The problem is, building a site often means juggling multiple tools for hosting, design, booking, and contact forms. That’s where GoHighLevel comes in.
GoHighLevel is an all-in-one platform designed for service businesses and agencies. With it, you can build your entire website, add booking calendars, collect leads, and even run email and SMS campaigns, all from one dashboard. In this tutorial, I’ll show you step by step how to build a service-based website with GoHighLevel.
Step 1: Understanding the GoHighLevel Dashboard
When you first log into GoHighLevel, you’ll land on the dashboard. This is your control center for everything: websites, funnels, calendars, forms, and automations. It may look overwhelming at first, but once you explore the sidebar, you’ll see it’s organized into clear sections.
For building your service-based website, you’ll focus mainly on the Sites section, which lets you create web pages with drag-and-drop tools.
Step 2: Creating Your Website
Inside the dashboard, go to Sites > Websites. You’ll see options to start from scratch or use one of GoHighLevel’s pre-built templates.
- If you’re new, I recommend starting with a template built for coaches or consultants. This saves time and ensures your site has the right structure.
- From there, use the drag-and-drop editor to customize each section — add your logo, change colors, and edit the text.
At a minimum, you’ll want to build these pages:
- Home Page – A simple introduction to who you are and what you offer.
- Services Page – Break down your packages, programs, or consulting services.
- Booking Page – Integrate your calendar so clients can schedule calls.
- Contact Page – Add a form so prospects can reach out directly.
Step 3: Adding a Booking Calendar
One of the best features in GoHighLevel is the built-in calendar. Instead of paying for another scheduling app, you can manage all your bookings inside the platform.
- Go to Calendars in the dashboard.
- Create a new calendar and set your availability.
- Choose whether you want appointments to be virtual (like Zoom) or in-person.
- Embed the booking calendar on your site’s Booking Page.
Now, clients can schedule directly through your website without back-and-forth emails.
Step 4: Adding a Contact Form
Every service-based website needs a way for potential clients to reach you. GoHighLevel has forms built right in.
- Go to Sites > Forms.
- Create a new form with fields like Name, Email, Phone Number, and Message.
- Customize the design to match your website.
- Embed the form on your Contact Page.
Whenever someone fills out the form, their details will automatically be added to your CRM inside GoHighLevel.
Step 5: Customizing Your Website Design
You don’t need coding skills to make your site look professional. In the drag-and-drop editor, you can:
- Change fonts and colors to match your brand.
- Upload your logo and images.
- Rearrange sections with a simple drag.
Make sure your site is mobile-friendly, since most clients will visit from their phones. GoHighLevel automatically optimizes for mobile, but double-check each page in the preview mode.
Step 6: Plans and Pricing
GoHighLevel isn’t free, but it’s built to replace multiple tools, which makes it cost-effective.
- The Agency Starter Plan is around $97/month and includes everything you need to run your service-based website and marketing campaigns.
- The Agency Unlimited Plan is $297/month, which gives you unlimited sub-accounts if you’re running multiple brands or serving clients as an agency.
Get an exclusive 30-day free trial to GoHighLevel when you sign up
You'll also get our free pre-built snapshot, which includes done-for-you templates and automations, as well as a bunch of bonuses!
Key FeaturesEmail Marketing: Create and send professional emails using a drag-and-drop editor, AI-powered content generation, and a variety of templates
Marketing Automation: Design automated workflows to engage customers based on their behavior and preferences, enhancing personalization and efficiency
Website and Landing Page Builder: Develop responsive websites and landing pages with customizable templates to capture leads and drive conversionsWhy We Recommend ItSimplifies marketing efforts by consolidating essential tools into one platform
Streamlines client relationship management with automation features
Provides comprehensive insights into campaign performance to optimize resultsPros & Cons- Consolidates multiple marketing tools into a single platform
- Strong automation features for CRM and marketing campaigns
- Powerful analytics for tracking and improving performance
- Can be complex for beginners to navigate
- May require additional setup time for full customization
For most coaches and consultants, the Starter Plan is enough to launch and grow.
Final Thoughts
Building a service-based website doesn’t have to be complicated. With GoHighLevel, you get everything you need in one platform, a website builder, booking system, forms, CRM, and email marketing.
Set up your core pages, connect your calendar, and start collecting leads directly from your site. Once it’s live, you can focus on what matters most: serving your clients and growing your business.
