How to Build a Blog on Kajabi and Start Publishing Content in 2025

If you’re a creator, coach, or entrepreneur in 2025, you know how important content is. Blogs are still one of the best ways to build trust, rank on Google, and attract the right audience. And if you’re already using Kajabi to run your business, the good news is you can build and publish your blog right inside the platform.

Kajabi isn’t just for courses and memberships. It also has built-in blogging tools that let you create posts, organize content, and connect with your email marketing and funnels. In this guide, I’ll show you step by step how to build a blog on Kajabi and start publishing content that drives traffic and sales.

 

Step 1: Set Up Your Kajabi Account

If you don’t already have a Kajabi account, start by signing up. Kajabi offers a free trial, which is great if you’re testing things out. Once you’re inside your dashboard, you’ll see options for products, marketing, websites, and community.

For blogging, you’ll focus on the Website section. This is where you’ll find the tools to design your site and create your blog.

 

Step 2: Create Your Website Framework

Kajabi blogs live inside your website. That means you’ll first need to set up the main site structure.

1. In your dashboard, go to Website > Design.
2. Choose a theme that fits your brand. Kajabi offers clean, modern templates.
3. Customize the layout, colors, and fonts to match your business style.

Once your site is set up, you’re ready to add a blog section.

 

Step 3: Add a Blog to Your Kajabi Site

Here’s how to create your blog:

1. Go to Website > Blog in your dashboard.
2. Click New Blog Post.
3. Add a title, body content, and featured image.
4. Customize the URL slug for SEO (for example, www.yoursite.com/blog/how-to-start).

Kajabi automatically organizes your posts into a blog feed, making it easy for visitors to browse your content.

 

Step 4: Write and Format Your Content

Kajabi’s blog editor is simple and user-friendly. You can:

• Add headings and subheadings for structure.
• Insert images, videos, or GIFs to make posts engaging.
• Link to your products, courses, or landing pages.

When writing, focus on topics that solve problems for your audience. For example, if you’re a business coach, you might write about productivity tips, scaling strategies, or mindset shifts.

 

Step 5: Optimize for SEO

Blogging only works if people can find your content. Kajabi gives you built-in SEO fields for every post:

• Meta Title: Add a keyword-rich title.
• Meta Description: Write a short description that encourages clicks.
• Tags: Use relevant tags to organize posts.

Stick to simple, clear keywords that your audience is actually searching for in 2025.

 

Step 6: Publish and Promote

Once your post looks good, hit Publish. Kajabi will add it to your blog feed and make it live on your site.

From there, promote it:

• Share the link in your Kajabi email campaigns.
• Post snippets on social media.
• Link your blog to your products or funnels.

Kajabi makes it easy to connect your blog with the rest of your marketing, which helps you turn readers into customers.

 

Step 7: Stay Consistent

One blog post won’t change your business. The key is consistency. Set a schedule to post weekly or biweekly. Over time, your Kajabi blog will become a content hub that brings in traffic, builds authority, and drives sales.

 

Final Thoughts

Building a blog on Kajabi in 2025 is a smart way to grow your audience and boost your business. You don’t need extra plugins, hosting, or tools, everything is built right in. Set up your site, add your blog, publish valuable posts, and share them across your marketing channels.

If you’re already using Kajabi for your courses or coaching, start blogging today and turn your platform into a content hub that attracts, nurtures, and converts.