How to Build a Service-Based Website with GoHighLevel (2025 Guide for Coaches & Consultants)

If you’re a coach or consultant, your website isn’t just a digital business card. It’s your online headquarters. It books your calls, captures leads, builds trust, and sells your services while you sleep. That’s where GoHighLevel comes in. It’s an all-in-one platform built for people who offer services, whether you’re a life coach, fitness coach, business mentor, or creative consultant. In this guide, I’ll walk you through how to build a high-converting, professional website using GoHighLevel without needing any coding experience. Let’s get into it.

 

Why GoHighLevel Is the Best Website Builder for Coaches & Consultants

You could stitch together five different platforms: Wix for your site, Calendly for scheduling, Mailchimp for email, Kajabi for courses, and Stripe for payments, or you could just use GoHighLevel.

Here’s what makes it stand out:

• Drag-and-drop builder that’s super easy to use.
• Built-in booking calendar for client calls.
• Mobile-friendly design that looks good on any screen.
• CRM to manage leads and client info.
• Automation tools to follow up without lifting a finger.
• Ability to host your courses or client materials.

Instead of paying for 4 or 5 tools, GoHighLevel gives you everything in one dashboard.

 

Step 1: Create Your GoHighLevel Account

Start by heading to GoHighLevel’s site and signing up for a free trial. You’ll get full access to everything so you can test it out. Once you’re in, you’ll land on the Launchpad, your starting point for connecting your domain, email, calendar, and more.

 

Step 2: Learn the Dashboard (Quick Overview)

Before building anything, let’s quickly break down what you’re looking at:

• Launchpad: Connect your domain, calendar, Google account, and more.
• Conversations: This is your unified inbox. DMs from Instagram, Facebook, email, and text all show up here.
• Calendar: Syncs with Google Calendar and lets people book directly with you.
• Contacts: Manage all your leads and clients here.
• Opportunities: Your sales pipeline — track who booked, who paid, who’s on hold.
• Payments: Connect Stripe to collect payments.
• Sites: This is where your website lives (along with funnels, blogs, and media).
• Marketing: Build email and SMS campaigns.
• Automations: Create sequences that send emails or texts automatically.

Everything is organized and easy to learn as you go.

 

Step 3: Start Building Your Website

Click on Sites > Websites, then hit + New Website. You’ll see a list of ready-made templates.

Start with a coaching or consulting template. Don’t reinvent the wheel — these layouts are already optimized for service-based businesses.

After picking a template, click Edit to enter the drag-and-drop builder.

 

Step 4: Customize the Core Pages

Your site only needs a few key pages to start booking clients:

1. Home Page

This is where people decide if they’ll scroll or bounce.

• Add a strong headline explaining who you help and how.
• Include a photo of yourself to build trust.
• Add a “Book a Call” button linked to your calendar.
• Brief overview of your services and testimonials, if available.

2. About Page

Tell your story. Let people know what makes you qualified to help them.

• Share your background and results.
• Make it personal but clear.
• Use another CTA (call to action) to book a call.

3. Services Page

List what you offer in simple language.

• Use short descriptions and visuals.
• Add a “Book Now” button for each service.
• Consider offering a free consultation to get people in the door.

4. Contact Page

Make it easy for people to reach out.

• Include a form with name, email, and message.
• Embed your calendar so people can book calls directly.
• Add links to your social media and email address.

 

Step 5: Embed Your Calendar for Bookings

Go to the Calendar section in GoHighLevel, create a new calendar, set your availability, and connect it to Google Calendar. Then, embed the calendar on your Contact or Home page. Now people can book you without emailing back and forth.

 

Step 6: Set Up Lead Capture & Automations

You want to capture leads, even if they don’t book right away.

• Add a form or pop-up offering a free resource (PDF, checklist, etc.).
• When someone fills it out, trigger an automation to send a welcome email and follow-up sequence.
• You can create this under Sites > Forms and then go to Automation to build the sequence.

 

Step 7: Optimize for Mobile

Click Preview and check the mobile version of your site. Most visitors will be on their phone, so make sure:

• Buttons are big and clickable.
• The text is easy to read.
• Nothing is cut off or misaligned.

 

Step 8: Connect Your Domain

In the Launchpad, connect a custom domain (yourname.com or yourbrand.com). You can buy one through GoHighLevel or connect one from Namecheap or Google Domains.

This makes your site look professional and trustworthy.

 

Step 9: Set Up Payments (Optional)

Want to charge for your services directly on your site?

• Go to Payments and connect your Stripe account.
• Add payment links or buttons to your Services page.
• You can also create products like one-time calls or packages.

 

Who Should Use This?

GoHighLevel is ideal for:

• Business, fitness, or mindset coaches.
• Creative service providers (designers, copywriters, etc.).
• Consultants, strategists, and online educators.

If your business relies on clients booking calls, sending payments, or consuming your content, GoHighLevel simplifies the process.

 

Final Thoughts

Your website shouldn’t just look good. It should bring you leads, book clients, and help you grow your business on autopilot. With GoHighLevel, you don’t need to juggle five tools or hire a developer. You can build a high-performing, professional site in just a few hours.

If you haven’t tried GoHighLevel yet, sign up for the free trial and follow this tutorial. This could be the smartest move you make for your coaching or consulting business.